Articles & Perspectives
Practical ideas.
Human perspective.
Sales, people operations, and work travel—written for the real work of growing a business.
The V2 Article Collection • Drafts for Review
Ideas you can put to work.
Sales & Follow-Up
Your Leads May Not Be the Problem. Your Follow-Up Is.
A promising lead can go quiet before anyone has a real conversation. Before you replace your lead source, look at what happens after an inquiry arrives.
Read the article →Human-Powered Sales
Never Take the Human Out of Sales
Sales depends on people understanding people. Technology can help organize the work, but a meaningful conversation still needs attention, judgment, and a person willing to listen.
Read the article →Business Development
More Activity Brings More Revenue
More purposeful sales activity creates more chances to connect. Revenue depends on what happens next: the quality of those conversations, the fit of the opportunity, and the follow-through.
Read the article →Recruiting
Why Recruiting Is More Like Sales Than Most Companies Realize
Recruiting involves introducing an opportunity, understanding a person’s needs, and keeping a conversation moving. Those habits will feel familiar to anyone who has worked in sales.
Read the article →People Operations
When Should a Business Outsource HR?
The right time to consider HR support is often when the administrative work starts competing with the work your leaders need to do. Start by identifying the tasks that repeatedly fall behind.
Read the article →Workforce Administration
Payroll Administration vs. Accounting
Payroll-related administration and accounting can sit close together in a business, but they are different responsibilities. Clear boundaries help the right people receive the right information.
Read the article →Work Travel
Why Hotel Negotiation Experience Matters
When a business has people working away from home, hotel arrangements become part of keeping the work organized. Room needs, timing, communication, and changing plans all deserve attention.
Read the article →Speed to Lead
How Fast Should You Contact a Meta Lead?
If someone responds to your Meta campaign, make the next step clear and prompt. Your response plan should reflect when your team is available and what you have agreed to deliver.
Read the article →More from our existing articles & media
Resources & Media
Sales & Growth
Why AI can’t close the deal in sales
Why Casting Away Corporate Conventions Leads To Success
Five Lead Generation Techniques to Add to Your Growth Strategy
Resources & Media
Human Connections
Bringing the Human Back to Contact Centers: D Foster Consulting Champions Real Connections in an AI Era, Podcast
Resources & Media
Danielle’s Story
How One Woman Escaped Abuse, Built a Company & Became a Lifeline to Others
Danielle Foster on Escaping Domestic Violence, Building Resilience, and Empowering Survivors Through Work
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